THE BRAND 

Le Piquet brings with it a positive, winning imaginary made up of people who they are leading theirlives in every field.

Le Piquet brings with it a positive, winning imagery made up of people who are at the helm of their lives in every field.

Le Piquet carries in its name, but not only, the idea of speed, rigor, efficiency, elite; The world of car racing, horse racing; they are imaginary made of dynamism, exclusivity, taste, where there is no room for cheap passions lived in the crowd but only for exclusive experiences, lived on the front line.

Le Piquet means conscious power, a winning identity.

Le Piquet means conscious power, a winning identity.

WHAT WE BELIEVE

" We are bold but reliable, with graying hair but young and ambitious, we dress with style but without labels. Le Piquet we are part of an exclusive world where luxury empties of artificiality and finds identity, where elegance and sportiness are not mutually exclusive, they complement each other. "