Choosing to shop with le piquet means you have placed a lot of trust in us. In sharing your personal information, we hope you benefit in exchange for a tailored and convenient shopping experience. With trust comes responsibilities and we take this responsibility very seriously.

 This Privacy Policy helps you understand how we use your personal information and who we share it with.

 This Privacy Policy applies if you shop on the Next websites, shop in one of our stores, or otherwise share your personal information with us, for example if you contact us with a question or send you advertising material.

 We change the terms of this Privacy Policy from time to time and you should check it regularly. The date of the last update is indicated at the beginning of the document. If we make any material changes, we will take steps to bring them to your attention.



 You have a series of "Rights of the interested party" below is some information on what they are and how you can exercise them.

 Right of access - You have the right to request a free copy of the personal information we hold about you.

Right to rectification: if you believe that your personal information in our possession is inaccurate, you have the right to request that it be updated. We may ask you for evidence to prove it is not accurate.

Right to erasure (also known as the right to be forgotten) and right to limitation of processing: you have the right to request that we stop processing or have all of your personal information we hold about you erased. If you exercise this right we will keep a note of your name linked to your request and this will not prevent us from processing any new information you provide to us later.

Right to data portability: You have the right to ask us to electronically move, copy or transfer your personal information in a machine-readable format.

Rights related to automated decision making, including profiling: We sometimes use your personal information to make decisions by automated means. This involves analyzing your account activity, including applications, orders, payments, etc. We do this to confirm your identity, prevent and detect crime, and lend responsibly. This automated decision making is necessary if you wish to continue shopping with us online. You have the right to decline automated decisions, but this may mean that you can only shop with us in our stores.

Right to withdraw consent - Where we rely on your consent for processing, you can withdraw or change your consent at any time.

 The above rights may be limited in certain circumstances, for example, if fulfilling your request would reveal personal information about another person, if you ask us to delete information that we are required to have by law, or if we have compelling legitimate interests from keep it. We will let you know if so and use your information only for these purposes. You may also not be able to continue using our services if you want us to stop processing your personal information. 

Please contact us if you are unsure about how we collect or use your personal information.



We will only process your information if we have a legal basis for doing so. The legal bases we rely on are;

Agreement: This is where we process your information to fulfill a contractual agreement we have entered into with you.
Consent: This is where we asked you to provide explicit permission to process your data for a particular purpose.
Legitimate interests - This is where we rely on our interests as a reason for processing, generally to provide you with the best products and services in the safest and most appropriate manner.
Legal Obligation: This is where we have a legal obligation or other legal obligation to process information, for example to investigate crime or to meet responsible lending criteria.


We retain your personal information for as long as you are our customer and generally for seven years thereafter to comply with legal requirements. During this period, we take steps to remove all personal data as soon as we no longer need it.
We consider you a customer
For 3 years from the last purchase from our website, or
At all times we are handling a customer service request from you



We collect and use information you provide us directly, for example when you register for an account; we also use cookies and other similar technologies to collect information from your devices when you interact with our advertising or use our website; we keep records when you speak to our customer service teams; use CCTV in our stores for market research purposes; and we take personal information from a number of third parties to help us manage your account and improve your shopping experience. For more detailed information you can read the following which outlines how we use your personal information

To process orders you place with us and to facilitate any returns (Agreement)

We take your payment details to process your payment for any credit or debit card order you place with us. We share these details with our chosen payment processors (e.g. Worldpay or Paypal)

We use your account information plus details of your chosen delivery address to; deliver your purchases and keep you informed of their status and to process any returns including (if applicable) the collection of the item from you.

Our chosen payment processors store your payment card details upon your request to expedite your checkout in the future

To provide you with access to an account (Agreement)

To register an account with us, we collect information such as your name, contact and delivery information and a password to protect your account (account information). We use the same information on an ongoing basis to manage and provide secure access to your account and provide you with the services you request.

To provide you with customer service (legitimate interest)

We log calls and retain correspondence (customer service logs) when you contact our customer service teams or interact with us on social media. We use these customer service records to handle your queries or complaints effectively, for quality monitoring, and to continually improve our services.

When you apply for and use credit with us, we will use your account information to research with third parties who will provide us with information about you, such as your financial history. We do this to assess your creditworthiness and product suitability.

We use your purchase history and payment history, along with your account information, on a cyclical basis to manage your line of credit with us.

We use your account information, purchase history, payment history, and third party information to collect and recover any money you owe us if your account is overdue. For more information, see the section on the third parties we share and receive data with.

To personalize and improve your shopping experience (Legitimate interest)

We track how you interact with our website and any marketing you are exposed to, we use this data, along with your purchase history, demographics, account information and third party information, to show you products and offers. which we think you will be most interested in and to personalize your experience.

In our stores we use CCTV footage for market research purposes so that we can better organize our stores and stock the ranges our customers will be most interested in.

We use your account information, information about the devices you use to access our sites, and your interactions with us to manage customized features across our websites, apps and communications.

To inform you about products and services that may interest you (Legitimate interest)

We use technologies such as cookies within digital marketing networks, ad exchanges and social media networks such as Facebook Custom Audiences to send relevant marketing messages to you and other customers. We share aggregate and anonymous information about the customer segments we are interested in reaching with advertising partners, so that they can focus on displaying ads to those who are most likely to be interested in our products, services and offers and to prevent them from showing you. irrelevant or repetitive advertisements.

We share limited information with selected suppliers to enable them to identify new potential customers on our behalf and to prevent us from repeatedly advertising products or services you have already purchased.